Interviewing general manager of Shandong KANO Bio-engineering co.,LTD,An Xufeng

In the councilworking conferenceof AgriGoodsHeraldheld in Tianjin at the end of 2015,general manager ofShandong KANO Bio-engineering co.,LTD.,An Xufeng’s speech brought people a surprise.relying on theleading technology"enzymatic peptide"and high quality raw materials,and adhering to theenterprise positioningof“high”starting point,“high”standard and“high”quality,his companyhas pioneered a new way of its own brand.After the conference,correspondent from AgriGoods Herald interviewed An Xufeng,general manager of Shandong KANO Bio-engineering co.,LTD.
AgriGoods Herald:What kind of company is Shandong KANO Bio-engineering co.,LTD?What are yourkey products and core technologies?
An Xufeng:Shandong KANO Bio-engineering co.,LTD.isa subsidiary ofAn's KANO(Qingdao)co.,LTD.An’s KANO(Qingdao)co.,LTD.is a high-tech enterprise,an integration of research&development,production,sale,import and export ofhigh-end crop nutrition products.The company headquarters in Qingdao,having subsidiaries ofShandong KANO Bio-engineering co.,LTD,Shandong An’s Bio-technology co.,LTD.,ShanxiAn’s Biological Humus Acid co.,LTD.,boasting eight production linesof seaweed fertilizer,water soluble fertilizer,alkaline humus acid fertilizer,amino acid fertilizer,foliar fertilizer,bio-organic fertilizer and so on,with a total capacity of 300 thousand tons.The company enjoys trademarks and brands such as Small Trumpet,An’s,and World Grain.
With 60 years’experience in fertilizer production,theCompany successfully brought in theEAOP enzymatic peptide technology from China's Agricultural Biotechnology Research Center.Productsusing this technologyhas obvious advantages,much easierto be absorbed by cropsthan ordinary water soluble fertilizer.Besides,after adding the seaweed extract,the products achieve the combination of double-nuclear power of nutrition supplement and the fast absorption of inducedimmune,enhancing the crop photosynthesis and thus having an obvious effect of productionincrease.
AgriGoods Herald:Would you please introduce about how did you create your way of brand marketing?And how about the status quo of theproduct sales?
An Xufeng:The company's strategic positioningof the brands is the continuous innovation of the products and continuous practice of public responsibilities.Company has formed strategic partners withShandong Television Station,AgriGoods Herald and CCTV-7,being the exclusive title sponsor for such public welfare programs as Direct Train to Agricultural Colleges,Vegetable Nanny in Action of Shandong Television forseven consecutive years,gathering the brandpower through both the products quality and the media propaganda.
The company has won the awards of Chinese High-tech Enterprises,Amino Acid Fertilizer Designated Production Enterpriseby The Ministry of Agriculture,China Outstanding Humus Acid Fertilizer Enterprises,including the"SmallTrumpet"brand winning the"China Provincially famous trademark".Each type of productssells well ineconomic crop areasofdifferentprovincesin China,and at the same time,the amino acid,humus acid and alginic acid products of the companyhave been sold to India,Pakistan and the United Arab Emirates,Vietnam,Brazil,Russia and other countries.
AgriGoods Herald:Compared to other new fertilizer enterprises in China,what are the advantagesof KANO Biotechnology company?
An Xufeng:The company headquarters in Qingdao,which enjoysthe advantage of rich marine resources and convenient ports,providing a strong driving force and operating platform for the productionof seaweed,shrimp chitin element fertilizer and the import&exportof humus acid,amino acid and water soluble fertilizer.Boxing production base of the Companyin Shandong province is the largest soybean processing base in China.The isolated soybean protein,soybean cooking oil and thefood gradeby-products in the process of corn processing-elastic protein,soybean meal,amino acidsofplant source are advantageous raw materials of thefertilizer,containing a variety of amino acids and rich trace elements,safe and reliable.
The company goal is to developinto China's most distinctive manufacturer and trader ofa new type of ecological fertilizer,making contributions tothe extension ofagricultural microbial industry chain and global plant nutrition health care.